Backed by Y Combinator

Run your creator program on autopilot

Rally is the AI operating system for creator programs. Recruit, brief, track and pay creators, all under your brand.

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AI programs
Gamma
ElevenLabs
HeyGen
Runway
Productivity programs
Notion
Granola
Developer programs
CodeRabbit
Papermark
More programs on Rally templates
beehiiv
Polymarket
Superpower
Medal
Overview
Last 30 days
Revenue
$48,210.00
Oct 1Oct 31
Tasks
Confirm pending payouts2
Review new applications3
Review submitted posts4
Brand dashboard
Approve creators, review content and pay out, all from one workspace.
Learn more about Brand dashboard

Creator programs aren't one campaign. They're a channel.

Rally is the AI operating system that runs it end to end: briefs , content , tracking and payouts, all in one place.

It's fast. It's on-brand. It runs every month.

Because one viral post isn't a program. A system is.

Programs that keep paying off

Launch a creator program in minutes. Rally keeps briefs going out, content coming in, and rewards tied to results.

Any reward, any mix

Pay per post, per view, per signup, per sale, or on retainer, and combine them in one program.

Learn more about Any reward, any mix

Always-on briefs

New briefs go out every cycle, and creators reply, revise and post in one thread.

Learn more about Always-on briefs

Start from a template

Copy the structure of a program you know, tailored to your brand by AI.

Browse templates about Start from a template
Wispr Flow
“You're not building a contractor list - you're building a community.”
Tanay KothariCo-founder and CEO, Wispr FlowSource

Effortless creator payouts

Rally works out what every creator earned, handles their tax forms, and pays them anywhere. You click approve.

1-click global payouts

Pay every creator in their own country and currency, with no spreadsheets or invoices to chase.

Learn more about 1-click global payouts

Tax compliance included

W-9, W-8BEN and 1099 forms are collected and filed for you.

Learn more about Tax compliance included

Built-in invoicing

Every payout comes with an invoice, for your finance team and for the creator.

Learn more about Built-in invoicing
GB flagNew creator sale
Revenue$40.00
Commission$8.00
US flagNew post published
Creator@ava.makes
Views12.4K

Battle-tested infrastructure for creator programs

Rally tracks every post, click and sale your creators drive, and pays them out on whatever schedule you choose.

Gamma
“You want to be able to have them tell your story, but in their voice.”
Grant LeeCo-founder and CEO, GammaSource

Your brand, front and center

Creators join, learn and get paid in a portal that looks like your company, not ours.

Your own domain and brand

Run the creator portal on your subdomain, with your logo, colors and copy.

Learn more about Your own domain and brand

Embed it in your app

Drop any portal module into your product with one script tag, no separate signup.

Learn more about Embed it in your app

Live in hours, not weeks

Start from a template, connect Stripe, and invite creators the same day.

Read quickstart guide about Live in hours, not weeks

Reward content that performs

Pay creators for views, not promises, with bonuses and earning caps you control. Built for UGC and creator campaigns that run every month.

Learn more about bounties
@lucasbuildsTracking views
Get rewarded for TikTok views
0 of 100,000 views
12:41
The productivity setup that changed my mornings
Ananya Iyer
0 views • 6 hours ago

Built on bounty playbooks from

ElevenLabsHiggsfieldPolymarketMedalLovable
Notion
“Start small. 10 people who are deeply engaged and motivated to build a community together with you versus 100 people who are less engaged makes a world of difference.”
Ben LangEarly community lead, NotionSource
Amara Nwosu
US flagUnited States
Top creator
92 match
AI sourcing

Creator discovery

Find the right creators, not just any creators. Rally searches Instagram, TikTok, YouTube, LinkedIn and X for people who already reach your audience and invites the best ones for you.

Pep

Meet Pep, your program manager

Ask for anything in plain language. Pep drafts briefs, answers creators, reviews posts, and moves ad budget to what is working.

Explore Pep
Learn more about Briefs that write themselves
Learn more about Creator follow-ups, automated
Learn more about Ads that optimize themselves
“I am very passionate about enabling creators to have more time to dedicate to their creative passions through systems.”
Source
NotionDanielle ItoGlobal Influencer Lead, Notion
Content engine

Know what to make before you make it

Spot trends, test ideas, and produce content with AI and human creators, from one place.

Explore content
Learn more about Content factory
Learn more about Trends
Learn more about One calendar
Wispr Flow
“The moment we see a video hitting 1M+ views in the first day, we extract that exact script and send it to every creator.”
Tanay KothariCo-founder and CEO, Wispr FlowSource
Tracking

See exactly what every post earns

Views, clicks, signups and sales, attributed to the creator and the post that drove them.

Explore tracking
Learn more about Conversion tracking
Learn more about Real-time analytics
Learn more about Native Meta and TikTok ads

Set up with one prompt. Paste it into Cursor, Claude Code or Codex and tracking is live.

For creators

Just post. Rally handles the rest.

Creators get one place to plan content, see what they have earned, and get paid, on Instagram, TikTok, YouTube, LinkedIn and X.

AI Studio

Ideas, hooks and scripts made for your audience and the brand's brief.

One calendar for every brand

Every deadline across every program you are in.

Pep for creators

Ask what is due, what you earned, or what to post next.

Earnings you can see

Every reward as it posts, and payouts in one click.

Reporting is automatic

Post as usual. Your results go to the brand, no screenshots.

Bring your own agent

Connect ChatGPT, Claude or any agent to your creator work.

Learn more about Bring your own agent
Agents and MCP

Your AI agent can run your program

Connect Claude, ChatGPT, Codex, Cursor or any MCP client. Everything you can do in Rally, your agent can do.

Read the MCP docs
Learn more about Every tool, one connection
Quickstart about Connect in one command
Learn more about Approvals stay with people
Developers

Infrastructure that fits your stack

A tracking snippet, a REST API, webhooks and embeddable components, each set up with a prompt to your coding agent.

Explore the docs
Learn more about Embeddable portal
Learn more about Tracking in one snippet
Learn more about Real-time webhooks

Audit log for every change by people, agents and API keys. CSV exports for every table.

Connect the tools you already use

Payouts through Stripe, communities in Slack and Discord, publishing to every platform, and ads on Meta and TikTok.

Explore integrations
  • ADS

We ship fast

Always improving, every week.

Full changelog
  1. Rally MCP for creators
  2. Creator setup checklists
  3. Import reference posts by link
  4. Creator referral bonuses
  5. Run Meta and TikTok ads again in one click
  6. Sign in to Rally from any MCP client
Rally

Start your creator program today

Launch from a template in minutes, and let Pep run it from there.

Start for freeGet a demo